Madara began its journey as a bar of organic soap, founder Lotte shared it with her friends who suggested she developed further organic eco cosmetics; by 2006 four new products had been released and Madara had become the number one selling skin care brand in Latvia.
Did you know? - The word 'Madara' means 'cleavers' in Latvian, a delicate white flower from the Baltic Meadows which inspired the packaging and beauty behind the brand.
I was contacted by Sarah of SVPR about Madara's latest conquest to get the world ready for the party season with key but natural products; after a good chit chat about how we feel about organic products I decided to try the 'Flower Dust' Shimmer lotion, my birthday's coming up so this will be super handy for adding an extra glow to my skin.
PRICE: £22.00 per 150ml
AVAILABILITY: Available in Europe, North America, and Asia here.
CLAIMS: 'Flower Dust lotion gives your skin a beautiful shimmery look, the nourishing formula of MÁDARA decocare organic flower dust shimmering moisturising body lotion leaves your skin feeling soft and hydrated.' - Madara website
PRODUCT: The packaging has a unique and simple style with a deluxe feel; the completely recyclable cardboard box encases a generously sized tube of product. The formula is dispensed through a pump mechanism, on the first use the pump needs to be pressed a few times to dispense product which is expected; the pump style mechanism allows for great user-control over how much product is used. You needn't use more than a walnut sized amount for complete body application I'd say, a little goes a very long way.
In terms of formula, the Flower Dust Lotion has a smooth and blendable texture which glides across the skin with ease. Essential oils and cocoa butter help to nourish the skin, leaving it feeling smoothed and soft to the touch, whilst plant extracts encourage the beautiful hint of shimmer (pictured). The shimmer is light and delicate, adding a touch of glamour without being strong and glittery, the shimmer effect lasted on my skin for about seven hours, definitely long enough to last me through my birthday celebrations. I really like to use the Flower Dust Lotion to enhance my tan, which looks deeper, more even and natural after just one application of lotion.
My one and only gripe about the product is it's rather potent (but initial) scent of Sugarsnap Peas on application, this wears off after about ten minutes and develops into a neutral scent, but may be deemed too strong for some users.
RATING: 9.5/10 - I've never given a half point before but this product so nearly reached a 10, the only minor niggle I have is the initial scent which is a little too overly natural for my modern Western tastes. The product is of a gorgeous origin and design, delivering the exact results it offers leaving me feeling confident with the skin I'm in.
Madara Flower Dust Shimmering Lotion is ideal for adding a touch of glamour to your skin over the party season, I can't wait to use mine over my birthday and New Years Eve. It doubles up as the perfect gift for mum or siblings, it's completely natural and suitable for all skin types so you can't go too wrong really!
Madara have also introduced an Ecocertified, award winning makeup range of lip glosses and tinting fluids to prepare you for your red carpet, you can check them out here.
All Madara orders receive free standard delivery, you can shop Madara UK here.