Fashion Capital - the UK's leading fashion portal - was established ten years ago with a dedicated network of boutiques, fashion brands, PR and agencies to improve business and bring readers a roundup of the latest fashion, beauty and lifestyle trends.
As you may or may not know, I was recently contacted by Jemima to be a member of the
Fashion Capital online-beauty area, bringing you the latest beauty reviews and product launches.
Every year, Fashion Capital proudly sponsor the Profile fashion event and run a series of catwalks to bridge the gap between London Fashion Week and Graduate Fashion Week - the up-and-coming designers of the moment have a chance to showcase their talents to the press and public. Alongside, there is a chance for trade and consumer business to take place, companies and the public can meet and interact to discuss their products face to face - a luxury not so available online! I was lucky enough to be invited with an industry pass, to bring my readers exclusive product previews and introduce you to new ideas.

After a stressful morning of travelling on trains and tubes, I arrived at the breathtaking One Marylebone ready to meet the fashion and beauty designers...including the fabulous Lauren Goodger from The Only Way Is Essex! After meeting Jemima who was in a flurry of stress having worked through the early hours with the rest of the team to make Profile a success, I was scurried off between stands to have a chat with the brands, stylists and businesses present.
I first headed to the Lauren's Way beauty stand, showcasing Lauren's freshly relaunched tanning products, eyelashes, hair extensions and clothing line. Lauren's Way products launched earlier this year following Lauren's success on television reality show The Only Way Is Essex, but relaunched last week with a new image and focus; being an Essex girl myself I was truly excited to get my hands on these products and have a chat about the brand.
Tan is something The Only Way Is Essex is all about, the browner the better! Lauren wants to urge men and women out there to tan safely without artificial light which can be potentially damaging to the skin; say hello to an improved range of products providing a safe way to achieve that desirable tanned look safely in the comfort of your own home! Available in a mousse, a lotion and a spray, Lauren has developed a tan which can meet everyone's needs - she's even developed a tan-enhancing lotion to lock in your colour for longer!
If you find tanning at home is not your thing, Lauren has also launched a tan suitable for use in tanning booths across the UK, which is available in salons right now! If you want to have a premium spray tan at your local salon, you can urge them to request free samples of the tan from sales@laurensway.com.
The
eyelashes (pictured) are a new addition to the ever-expanding range of beauty products on offer, bringing you high-glam and added dazzle to your peepers; retailing at £5.95 these false eyelashes are giving the high street brands a run for their money against value and quality.
The generous 120g of 100% human hair extensions are triple wefted - meaning these may well be the most luxurious and voluptuous hair inserts yet - clipping into the hair with ease without weighing it down but still providing the added volume and length you desire. I am desperate to get my hands on these extensions, they're super soft to the touch and a gorgeous length.
Lauren's Way hair extensions are presently price cut to £80 from £120, that's a fantastic saving of £40!
I was lucky enough to have a chat with Lauren's stylist -
Nev from Wonderful Hair - about the products,
"Lauren has put her heart and soul into developing her latest products, the new, sleek packaging gives a girly glamorous touch to each and every product. We've hand picked eight shades which our fans will love to wear in their hair, including the infamous Amy Childs cherry red! I use the tan myself and I love it, with no scent and ultra-quick drying time, you can apply this in the morning or evening before you go out and party all night as you develop a gorgeous olive tan."
Nev kindly gave me his personal Glam Tan and mitt to share his favourite product with me, I'll be reviewing it soon so watch this space!
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| Nev and I keeping it reem with our Lauren's Way Glam Tan! |
You can shop the range of Lauren's Way products right now online, I'll be reviewing a selection of the products throughout this week.
After indulging myself in luxurious tanning and beauty products, I headed over the the
Sandell Sanctuary stand for a massage and manicure. The Sandell Sanctuary is situated SW9, London, offering mobile lifestyle services of massages, wellbeing and beauty treatments wherever you may desire, all over London.
I was treated to an incredible back and neck massage, I'e never experienced a salon massage before but I highly recommend them! I felt immediately calmed and de-stressed, the experience was thoroughly enjoyable and my masseuse talked me through the products and techniques she was using to give me the most relaxing experience - the latest Environ and Elemis products are used to relax the senses as the masseuses hands stimulate blood flow and relaxation of the muscles. I fell in love with the Elemis Lime Essential Oil (pictured) and am now searching high and low to get some.
Following my massage, Karen from
Beauty By Kacey, treated me to a manicure. With her impressive range of high quality nail lacquers including Essie and O.P.I it was hard to pick a colour! I settled on 'Sand Tropez', an Essie shade from the pales collection which was kindly recommended by Karen who loves the shade herself. I take thorough enjoyment in having my nails professionally sculpted and painted, there's something wholly relaxing about someone else taking over the arduous task of removing polish, applying the base coat and touching up the lacquer.
The Sandell Sactuary employ freelance nail artists such as Karen to bring their customers mobile treatments at an affordable price right in the comfort of their home, hotel, or where ever else their heart desires!
While Sandell's website is under construction, you can contact them about prices and treatments
here.
My beauty treatments were finished just in time for the Fashion Capital catwalk, showcasing the freshest trends of the season from the hottest new designers.
It seems pastels, brights and tribal prints are a hit this year with many designers; it's a wearable trend which takes you through from morning to night, work to play. Embellished head-dresses were a trend we saw through the summer season, it is seemingly predominant in the catwalks still and looks set to carry through the autumn months!
After the catwalk we had a chance to take a look around the trade and retail sales counters, it was very tempting to pick up one of the pictured dresses for my birthday, but I resisted! The tailoring and attention to detail is phenomenal, it's wonderful to step out of the high street into real raw fashion, a labour of love.
One fashion brand which caught my eye is 'Cocaine' - a controversially named fashion brand worn by celebrities worldwide. When I first saw the word 'Cocaine' I thought, 'Gosh, I wouldn't want to be promoting that on my clothing', but as I drew my eyes across the pieces I saw a much deeper meaning and a truly inspiring fashion label.
Brand founder, Jeb, has created 'Cocaine' as a brand through his personal experiences, much to his devastation a family tragedy happened just a few years ago which spurred him to get a message out there:
"Don't do drugs, Don't be a mug, Don't get screwed"
'Cocaine' are on a mission to create stylish, good quality products which bring out the positive inner qualities of motivation, inspiration, innovation, excitement, ultimate confidence, fearlessnesses and a feeling on top of one's game, ready for action whether at work or play without the need of drugs.
Drugs and drug use are increasingly popular yet controversial topics of the moment, they're something which seem to affect almost every person in some way whether it be a fear, hesitation or direct contact. Jeb wants to put across the message that drugs aren't cool and there are other ways to have fun safely and appropriately...there are other ways to be confident - he puts this vision into fashion for males and females.
I was bowled over by the bold prints and embellished clothes, which are seemingly fashionable and right on trend. These clothes are something I personally would wear with pride to the gym, to university or for lounging around my house, I guess I'd feel good knowing there's a deeper meaning to something I wear. I especially love
this tee, promoting solving problems through other notions than violence.
The Profile event was fantastic for designers and attendees alike, I was introduced to inspiring brands and I can't wait to bring my readers more on them all. Watch this space for further reviews and insights into the brands discussed!