Springtime is fast approaching us and I couldn't be more pleased, it's no secret that it's my favourite season of the year. Spring to me is a celebration of everything raw about the world around us - lambs lambing, bulbs sprouting and all the joy that comes with Easter, not to mention our beauty shelves coming awash with pastel hues and lighter formulas following a heavy, cold and darkened winter. It's just perfect.
Or is it?
If we were to define 'perfect' as that airbrushed, consistent, flawless perfection that the media are oh so hungry to achieve then nature by definition isn't perfect at all; no feather is the same, no egg perfectly shaped, equal in size or colour. Yet nature doesn't care, nothing holds it back, it's celebrated for what it is in all its imperfect glory...who needs to be perfect anyway?
This year Illamasqua have plucked inspiration right from nature and all it encapsulates in its perfect imperfection for their Spring Season collection using some of natures finest and natural products - feathers, leaves and eggs - to inspire the looks and very products themselves.
Take a look at the word imperfection. Then look again. I'mperfection. It's time we celebrated our imperfections rather than covering them up, ladies and gents Illamasqua urge you to show off your freckles, find the beauty in your beauty spot and shine a light on your birth marks.
Meet the new Spring Collection launching at the end of January from Illamasqua - I'm Perfection: We Are Colour, You Are Beauty.